The mark consists of the face of an animated beige-colored cow holding its left hand in a thumbs-up gesture, while holding a menu in its right hand. The cow is outlined in black with gray horns, black eyes, and black nostrils. The cow's hands and teeth are white and outlined in black. The menu is light beige, outlined in black, and contains Korean characters in stylized red font. Appearing to the right of the cow are Korean characters in a stylized font in burgundy and yellow with black shadowing. All other white in the mark represents transparent areas and/or background and is not claimed as part of the mark.