The mark consists of a depiction of a badge shape with a navy blue center with a wood-like pattern and an orange outline. In the center and toward the top is a depiction of an orange house shape with a smaller literal element "K" written in beige with three blue lines going through the letter and a navy blue outline, located in the middle of the house shape. Below this are the literal elements "KOOLER" written in a stylized font in beige with orange outlining with a black outline around that. Below that are smaller literal elements "GARAGE DOORS" written in an orange stylized font with black outline. The depicted background of the image is white and is not a feature of the mark.