The mark consists of a gold rectangle with the words "The Science of Sweetness" in black at the top of the rectangle. Below these words is another rectangle outlined in white with the background of the interior of said rectangle being black that changes to red. On this background the words "°BX" appear in white on the left side on the black portion of the background. The words "Certified" appear in white outlined in gold above a horizontal white line and the words "Glycemic Impact" in white outlined in gold, all on the red background.