Providing a website featuring resources, namely, non-downloadable software for a user in the beverage industry for account activity and financial transactions providing complete financial transparency in the beverage industry; Providing a website featuring resources, namely, non-downloadable software for allowing a user in the beverage industry to access information regarding the user's beverage sales, promotions, recipes, training assets, and performance metrics on staff performance programs and promotion initiatives for staff recognition and rewards; Providing a website featuring resources, namely, non-downloadable software for managing beverage promotions, for providing a tracking platform for sales data, detailed reporting of sales, and a dashboard for encouraging friendly competition among unit teams of the user; Providing a website featuring resources, namely, non-downloadable software for providing a tracking platform for the performance and effectiveness of client-specific beverage menus and beverage industry menus