The mark consists of an incandescent light bulb upright sitting atop the literal elements in descending order "ASPIRING" all in capital letters, "ENTREPRENEUR" all in capital letters, and "foundation" all in lower-case letters. The incandescent bulb is further divided into four parts; the glass portion of the bulb is yellow, the socket of the bulb is black, surrounding the exterior circular top of the yellow bulb,  there are eight black lines, used to signal light being emitted from the yellow bulb, the final element is the silhouette of a human brain, white in color with black silhouette lines,  in the center of the yellow bulb. The brain replaces the location where the incandescent filament would be.