Downloadable software for modifying photographs, images and audio, video, and audio-visual content with photographic filters and augmented reality (AR) effects, namely, graphics, animations, text, drawings, geotags, metadata tags, hyperlinks; Downloadable software for the collection, managing, editing, organizing, modifying, transmission, sharing, and storage of data and information; Downloadable computer application software for mobile devices and computers, namely, software for entertainment, education, gaming, communicating, and social networking;Downloadable software to enable development, assessment, testing, and maintenance of mobile software applications for portable electronic communication devices, namely, mobile phones, smartphones, handheld computers and computer tablets; Downloadable software development tools to enable mobile software applications to access backend services, namely, data storage, push notifications, and user management;Downloadable software for wireless content, data and information delivery; Downloadable software to enable accessing, displaying, editing, linking, sharing and otherwise providing electronic media and information via the internet and communications networks; Downloadable application programming interface (API) software for allowing data retrieval, upload, access and management; Downloadable software for finding content and content publishers, and for subscribing to content; Downloadable software for organizing images, video, and audio-visual content using metadata tags; Downloadable software for organizing events by facilitating communication between organizers and participants; Downloadable software for processing images, graphics, audio, video, and text; Downloadable software, namely, instant messaging software, file sharing software, communications software for electronically exchanging data, audio, video images and graphics via computer, mobile, wireless, and communication networks; Downloadable software for personal information management, and data synchronization software; Downloadable software for managing social networking content, interacting with a virtual community, and transmission of images, audio, audio-visual and video content, photographs, videos, data, text, messages, comments, advertisements, media advertising communications and information; Downloadable software for displaying and sharing a user's location and finding, locating, and interacting with other users and places; Downloadable software for use in customer relationship management (CRM); Downloadable software for providing consumer information; Downloadable messaging software; Downloadable software for use in facilitating text messages, instant message and online social networking services; Downloadable communication software for providing access to the Internet