The mark consists of a dark gray irregular oval bottle label with a design. The center of the mark features a landscape with various leaves, two barrels partially shown, a pineapple and two birds which are perched on a partially shown concentric circle design with the outermost circle featuring a line pattern throughout, then a circle with zigzagged edges, a circle and the inner most circle featuring a shield design composed of a cross, fleur-de-lis and spears, all in black and dark gray. Below it is a banner design in dark gray outlined in black, then a thin black line, and a black dotted line with the inner and outer corners of the banner with shading in black. The word "BOTRAN" is seen in beige stylized letters at the top of the mark. Below the word is the wording "No. 18" in beige stylized font. The bottom of the mark features a short horizontal beige line with the wording "RESERVA DE LA FAMILIA" in turquoise stylized font.