The mark consists of an upper part and the lower part. The upper part consists of on the left side, two flowers, one purple and one red and yellow, a green chili, some slingshots of water with light blue, yellow and fuchsia colors in the center and dark blue outline; in the center of the design is an orange circle, with a blue-gray, light blue, dark blue, red, black, orange, yellow, brown and green heron in flight. Small black stylized letters reading "EST. 1990" and "MADE IN MEXICO" outside the circle only on the right side. On the right side, the design is symmetrical to the left side except for a red chili. The lower part consists of the stylized wording "LAGO DE" in black letters and the word "CHAPALA" in larger white letters outlined with yellow and green colors.