Downloadable augmented reality software for playing computer games; downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of playing games; downloadable computer application software for execution of real-time immersive augmented reality and virtual reality environments in the field of video games; downloadable computer software for participating in augmented reality environments in which users can interact with, create, and view their surroundings by selecting interactive augmented reality contents in the field of video games; downloadable virtual goods, namely, computer programs featuring digital collectible items, trophies, badges, certificates, cards, character clothing and skins, wallpapers, artwork, in-game currency, and in-game enhancements; downloadable augmented reality software for navigating an augmented reality environment and enabling augmented reality experiences in the field of video games; downloadable game software; downloadable virtual reality game software

Providing online augmented reality games; providing online virtual reality games; virtual reality game services provided on-line from a computer network; virtual reality arcade services

Computer programming services, namely, content creation for virtual worlds and three-dimensional platforms; providing on-line non-downloadable computer application software for execution of real-time immersive augmented reality and virtual reality environments in the field of video games; providing on-line non-downloadable augmented reality and virtual reality software for integrating electronic data with real world environments for the purpose of playing video games; providing on-line non-downloadable augmented reality software for navigating an augmented reality environment and enabling augmented reality experiences in the field of video games