Conducting on-line personal lifestyle performance assessments and skill enhancement programs based on principles of emotional intelligence, by means of performance tracking, reward and incentive programs; Conducting on-line personal lifestyle performance assessments based on principles of emotional happiness by means of the users' inputted preferences and social network; Membership club services, namely, providing on-line information to members in the fields of personal growth and motivation, personal image development, and personal development, namely, self-improvement, self-fulfillment, and interpersonal communication; On-line social networking services; Online social networking services in the field of stress management and stress reduction; Online social networking services in the field of health and wellness relating to rehabilitation of alcohol and narcotic addictions, eating disorders, cravings management, and maintaining a sober lifestyle; Online social networking services in the field of health and wellness relating to humor as a form of emotional and psychological therapy; Providing information in the field of personal development, namely, improving oneself through achievement of timely and challenging goals