The mark consists of stylized words "Pure Touch" angled or slanted upwardly from left to right. The words are circumscribed by a text bubble cloud that closely conforms to the size of the text. The design is further encapsulated by an inner oval defined by a solid black boundary line that is then colored filled and has an inset defined by dashed lines that follow the solid black boundary line. The inner oval has a first end at about the letter "u" of the word "Pure" and a second end at about the letter "c" of the word "Touch". The solid black boundary line is circumscribed by two outer colored lines of different thicknesses. The outer most colored line is thicker than the inner colored line, and has a first end at about the letter "P" of the word "Pure" and a second end at approximately between the letters "ch" of the word "Touch".