The mark consists of "BIG BOY'S" in all yellow, capital, balloon letters outlined in black and outlined again in white. "BOY'S" is horizontal and the left arm of the "Y"is elongated to resemble a tow truck winch arm and has a yellow chain and hook hanging from it. "BIG" is at an angle and resembles a vehicle being towed by the word "BOYS." "TOWING ampersand RECOVERY" is in white capital letters and in a smaller font centered below the words "BIG BOY'S".