Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers, platforms, and offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data for marketing purposes; data quality, hygiene, and linking services in the nature of cleaning, standardizing, and completing customer contact data, minimizing duplicate data, and linking similar data located at multiple locations and in multiple databases; identity resolution services in the nature of creating and maintaining a unified view of customers across multiple customer data databases; business marketing consulting services, namely, identity consulting on designing an optimal identity solution leveraging existing databases and systems, real-time decisioning and personalization services; business marketing data analysis and data modeling services; providing marketing databases

Database development services; database management services; customer data platform (CDP) services to implement, integrate, enhance and optimize the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; marketing database management services to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers and signals that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints, devices, channels, and identity relationships; computer software consulting, namely, providing integrated data, identity, audience strategy and measurement to deliver customer connections at scale across media channels, providing audience insights and strategy for creation of any marketing campaign or media channel including display, social, mobile, connected television (CTV), search, and over-the-top (OTT), providing implementation support for clients implementing digital marketing technologies, including customer data platforms (CDPs), data management platforms (DMPs), tag management systems, marketing clouds, marketing campaign management, and advertising operations; advanced media analytics, featuring media mix modeling, multi-touch attribution and full funnel modeling; strategic marketing consulting services and marketing measurement; marketing campaign management; predictive analytical services to support customer journey analytics, custom customer modeling, machine learning to support marketing, and customer segmentation techniques; Software as a Service (SaaS) services featuring computer software for providing a cloud-based analytics environment that enables a real-time data pipeline that fuels marketing optimization and business intelligence