The mark consists of a stylized profile of a van overlaid on a stylized map of the continental United States with a star located roughly in the position of University Park, Illinois and with motion lines behind the van and the literal element PLUMBERS over the literal element USA next to a rectangle which has in its interior a star overlaid on a square and two horizontal rectangles stacked vertically under all of which in stylized font is the literal elements LOCAL EXPERTS READY TO SERVE wherein the literal element READY is underlined.