The mark consists of a standing, smiling, scarf-wearing yeti character with arms outstretched and hands raised in a warm greeting gesture; wherein black lines signify outlines; the fur coat is generally white; the ears, eye irises, paws and nails are pale blue; the scarf is blue; and the snoot is dark taupe: wherein the fur coat, the ears, the paws, the nails and the scarf additionally feature a quality where the main respective color therein is complemented by a nearby tint thereof for a surface-shading effect.