The mark consists of The word, Purefect, within a white background. The 'Pure' is in blue, beginning with a capital 'P', with all remaining letters in small case. The "f" in 'fect' is in a fanciful font and resembles a water faucet, including a small handle in the middle on the right hand side. The "f" is primarily violet with the top of the letter in blue. At the bottom of the "f" is a violet flourish resembling a wave, starting from beneath the "f" and extending leftward below the 'Pure.' There is a blue water drop placed underneath the blue part of the "f" and over the "e." the "ect" is in violet.