Advertising services; Advice in the field of business management and marketing; Assistance and advice regarding business organization and management; Business advice; Business advice and information; Business advisory services in the field of fitness, health, wellness, and nutrition; Business efficiency advice; Business management advice; Business management consultation in the field of fitness, health, wellness, and nutrition; Business organization advice; Conducting and administering a program for participating health and fitness clubs featuring discounts on club membership for access to the clubs to program members; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Customer relationship management; Enrolling students in the educational programs of others; Marketing services; Promoting the goods and services of others by means of a loyalty rewards card scheme; Promoting the goods and services of others by means of a point accumulation program with points used for discounts on future purchases of those goods and services; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; Providing an on-line searchable database featuring business information and business contacts; Providing an on-line searchable database featuring employment opportunities and content about employment relevant to fitness, health, wellness, and nutrition; Providing an on-line searchable database featuring referrals in the field of fitness, health, wellness, and nutrition; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Provision of an on-line marketplace for buyers and sellers of fitness, health, wellness, and nutrition goods; Provision of an on-line marketplace for buyers and sellers of fitness, health, wellness, and nutrition services; Retail store services featuring hats, clothing, fitness equipment, supplements, and health and wellness goods; On-line retail store services featuring hats, clothing, fitness equipment, supplements, and health and wellness goods