The mark consists of a white polar bear upper body design holding a white mug containing a bright brown beer with white bubbles on the top of the beer in its right hand and holding a white cup containing a bunch of yellow chips in its left hand. The bear is wearing sunglasses that are outlined in green and whose lenses are green and red and the frame is bright green. A white circular plate is located on the belly of the bear and a bunch of bright brown chips is located on the circular plate. The bear, the mug, the cup, and the plate are outlined in green. The cup bears a green outlined mark on a yellow background ellipse that consists of a left-facing white polar bear design with the Korean characters in green located to the left and right of the bear and the mark appears tiny. The upper body bear and the plate are located on a large yellow ellipse having a slightly smaller inner ellipse and a lot of diagonal lines in green. Wordings "SINCE" and "1952" in yellow are located on green rectangles attached to the left and right of the large yellow ellipse and are outlined in yellow. The white background in the mark represents transparent areas and is not part of the mark.