The mark consists of motion incorporating sound. The motion and sound elements begin at the same time. The motion consists of a gray half-circle moving up a central line while alternating from the left to the right sides of this line and eventually becoming a yellow half-circle at the top right-hand portion of the line with a gray half circle left on the left-hand side below it; a sunburst moves from the bottom to the top of this yellow half-circle and then becomes a starburst that disappears. When the yellow half-circle appears, the wording "KISUNLA" emerges gradually from the central line and moves to the right side of the line, with the last letters appearing first until the wording in its entirety appears and the motion and sound stop in unison. The sound element consists of music comprised of a cello, two violins, a viola, and a piano, playing the note sequence C, C, D, E.