On-line retail store services featuring hand tools for use in tying artificial fishing flies, namely, scissors, flush cutters, bobbins, threaders, dubbing brushes, hair stackers, dubbing pickers, dubbing whirlers, hackle pliers, dubbing hooks, shepherd's hooks, whip finishers, hopper leg tools, half hitch tools, bodkin tools, fur combs, cement applicators, burnishing tools, tweezers, hemostats, bead tweezers, bodkin needles, rotary hackle pliers, and nippers; on-line retail store services featuring kits comprised of hand tools for use in tying artificial fishing flies and jigs namely, bobbins, whip finishers, scissors, bodkins, and whirlers; on-line retail store services featuring fly-tying materials for making flies for fishing, namely, hooks, trailer rigs, brushes, fly fur, shanks, fly-tying thread, fly-tying wire, fly-tying braids, strike indicators, and fly tying tinsel; on-line retail store services featuring fishing tackle, fishing lures, fishing hooks, fishing flies, and fly fishing nymphs; on-line retail store services featuring, terminal tackle, soft bait, fishing lures, fishing jigs, fishing rigs, and fishing accessories; on-line retail store services featuring wallets, cases, bags and tubes all of which are adapted for holding fishing flies, fishing reels, and fishing tackle; on-line retail store services featuring non-electric portable coolers, and modular fishing tackle boxes; on-line retail store services featuring fishing related apparel