The mark consists of a black outline of a cow head rotated slightly to the left and surrounded by a black circular outline. The head includes a horn and ear on the left and right side of the head with a small patch of hair at the top of the head and between the horns. The cow head contains two red stylized X marks for eyes, a snout with two black nostrils, and a red tongue that is positioned under the right side of the snout. The encircled cow head is positioned on the top and center of the word Boozy. A red stylized x sits to the left of a black letter B, which is followed by the letters O, O, Z, and y in black. The letter y is followed by a red stylized x to the right. The encircled cow head partially overlaps the letters O, O, and Z. Below the second letter O and letter Z is the word jerky in the color red. The letter J and letter R are capitalized in this word.