Computerized on-line ordering services and on-line retail store services, and retail store services available through computer communications and interactive television, all of the aforesaid featuring promotional items, namely, mugs, glasses, sporting goods and equipment, and accessories therefor, clothing and accessories therefor, footwear, headwear, eyewear and accessories therefor, jewelry and watches and accessories therefor, printed promotional matter, namely, posters, calendars, stickers, stationery and related matter, books and publications, novelty items; promotional sponsorship of student, collegiate, amateur, and professional athletes; promoting and administering amateur athletic programs and activities; management of high school, collegiate, amateur, and professional athletes; advertising, promotional, marketing services, and branding services, namely, consulting, development, management and marketing of high school, college, amateur, and professional athletes; promoting the goods and services of others through issuance of product and service endorsements, and through arranging personal appearances by persons working in the field of sport for the promotion of products and services of others; marketing services, namely, promoting the goods and services of others; promoting public awareness of the general benefits for a healthy lifestyle through sports, fitness, and social harmony; business management and advice; business management consultancy services; business management of athletes