The mark consists of the word "Dads" with a large stylized capital "D" on the left, followed by a smaller "ads" on a 7 degree angle. Directly below the letter "a" is the word "who" outlined with a drop shadow effect. Above and below the letters "who" are textured horizontal lines that extend the length of the letters "who". Directly below the letters "ds" is the word "Sew" in a stylized font on a 7 degree angle. Directly below the "o" is a geometric design element comprised of over lapping line art of a fixed width at various angles, symbolizing the literal elements of the mark.