Promoting the goods and services of others by means of loyalty reward programs for customers of those others; providing incentive award programs for customers of participating businesses through the issuance and processing of loyalty rewards for frequent use at the participating businesses; administration of a customer loyalty program for participating retailers and merchants which provide discounts on fuel based upon purchases made at those participating retailers and merchants; administration of a discount program for others providing customers of goods and services of those others with discounts on defined products purchased from participating retailers and merchants; administration of a discount program for others providing consumers of goods or services of the others with discounts on retail fuels purchased from participating suppliers; providing a loyalty rewards program to participating retail and grocery stores, restaurants, and other businesses and service providers, namely, utility providers, financial services providers, insurance services providers, hotels through which such businesses and service providers may promote their goods and services through discounts on fuels purchased from participating gas stations; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, Internet marketing, mobile marketing, and blogging; providing information on discount programs, customer loyalty programs, product and service pricing discounts, online shopping and fuel efficiency of motor vehicles; providing information on online retail store services, retail department store services, and grocery stores; promoting the sale of credit card accounts and promoting the use of credit card services through the administration of a rewards program; customer loyalty and reward program that permit consumers to earn free gas, gas discounts, rewards, and purchase and request roadside assistance services based on gasoline purchases and other related activities; promoting public awareness of environmental effects of producing certain products, through the use of renewable energy, carbon, plastic, and water reduction offset programs. Promoting public interest and awareness of carbon offsetting through the business administration of tree planting program for carbon offsetting purposes; administration of cross-marketing programs for participating businesses which provide discounts on fuel based upon purchases made at those participating businesses; providing cross-marketing, programs to participating businesses through which such businesses may promote their goods and services through discounts on fuels purchased from participating gas stations; promoting and marketing the goods and services of others through marketing campaigns involving a coupon network to distribute coupons and discount offers online or via mobile devices; promoting and marketing the goods and services of others through marketing campaigns involving discount offers, rebates, clerk incentives, and sweepstakes; data monetization services, namely, using business data for business economic benefit