Administration of a customer loyalty program which provides rewards in the form of free or discounted shipping services, digital and physical collectible goods, exclusive virtual and in-person experiences and events, and merchandise in return for purchase of a company's goods and services; administration of a discount and promotional program enabling participants to obtain discounts on shipping services, digital and physical collectible goods, exclusive virtual and in-person experiences and events, and merchandise, and promotions on betting, gambling, and bookmaking services through use of a discount membership card; conducting an incentive rewards program to promote the sale of clothing and merchandise; membership club services in the nature of providing discounts and promotions to members in the field of retail services, betting, gambling, and bookmaking services, digital and physical collectible goods, exclusive virtual and in-person experiences and events ; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers for the purpose of promoting and rewarding loyalty of retail customers; providing incentive award programs to frequent retail customers for the purpose of promoting and rewarding loyalty through the distribution of awards and discounts; providing incentive award programs through issuance and processing of loyalty points and/or retail store credit for purchase of a company's goods and services