Recorded content, in particular encoded magnetic cards, computer software, including recorded game software; downloadable electronic publications; magnets; optical devices, amplifiers and correctors, in particular sunglasses; protective and safety equipment, in particular safety helmets, helmets for motorcyclists, articles of clothing for protection against accidents or injuries for motorcyclists; navigation, guidance, plotting, beaconing and mapping devices; measuring, detecting and monitoring instruments, indicators and controllers, in particular duration measuring instruments (not including clocks and watches); headgear; clothing, in particular clothing for motorcyclists; shoes, in particular shoes for motorcyclists; Advertising, marketing and promotional services, in particular loyalty, incentive and bonus program services; distribution of advertising and promotional material, rental of advertising space, time and material as well as search for sponsors; promotional advertising services for goods and services on behalf of others through sponsorships and licensing agreements within the framework of national and international sporting events; retail services relating to clothing, footwear, headgear, sporting goods, perfumery articles, body and beauty care products, computer software, electronic publications, video games, magnetic data carriers, sunglasses, protective helmets for sports, pins, badges, key rings, articles of jewellery, watches, printed matter, stickers, stationery, photographs, office requisites, bags, umbrellas, equipment and containers for household and kitchenware, textile products, blankets and tablecloths, towels, games and toys, non-alcoholic and alcoholic beverages, smokers' articles and confectionery; business support and management services and administrative services, in particular human resource management and personnel recruitment services; business analysis, research and information services, in particular collection and classification of business data; Broadcasting and transmission of television and radio programs and other audiovisual and multimedia content via the Internet and other communication networks; provision of access to databases; publication and editing of books, newspapers and magazines; education, entertainment and sports services, in particular organization of sports competitions; organization of entertainment events, cultural, sporting and educational events as well as entertainment and cultural activities; organization of competitions and award ceremonies; advisory services relating to the organization of sporting events; sports arbitration; provision of information relating to sporting events; audio, video and multimedia production and photography, in particular production of radio programs and production of television programs; education and instruction services; rental services of equipment and facilities for education, entertainment, sport and culture