The mark consists of a design consisting of two figure-eights set perpendicular to one another at their common midpoint, the vertical figure-eight containing the literal elements PLAN at its top, and RETURN at its bottom, with SYNCHRONIZE inside of its top-loop and REGENERATE inside of its bottom loop; the horizontal figure-eight being larger than the vertical figure-eight, and containing the literal element ORDER on its top-left side, FILFILL on its bottom-left side, SOURCE on its top-right side, TRANSFORM on its bottom-right side, and the literal elements DEMAND and SUPPLY position inside of its left and right loops, respectively; and a circle, fading to light from a dark center, containing the literal element ORCHESTRATE, positioned above the common midpoint of the figure-eights.