Software as a service (SaaS) featuring computer software for others to use in e-commerce to create URL links by a merchant to be activated by customers to initiate a directed outcome, namely, automatic adding of a good to an electronic shopping cart, automatic removal of a good from an electronic shopping cart, display banners with messages directed toward the customer, build a subscription list, apply discounts, apply discount codes, add hidden metadata to a good in an electronic shopping cart, initiate website pop-up messages, replace customer website interface elements, track sales and analytics related to the usage of the URL links; Platform as a service (PaaS) featuring computer software to assist a merchant in creating URLs for attachment to websites, advertising, and emails for the purpose of automatically adding or removing goods to an electronic shopping cart, triggering display banners and pop-ups with messages, building a subscription list, applying discounts to goods in an electronic shopping cart, applying discount codes, altering a customer's interface elements on a website, adding hidden metadata to a customer's goods in an electronic shopping cart, and tracking sales and analytics related to customer usage of the URLs