The mark consists of an annular design having a central circle and an annulus; the central circle containing a design with a rendering of the East face in light grey and North face in dark grey of the Matterhorn mountain, with the outline of the mountain and division between the faces being shown by black piping; with the edge outline of the Eastern face being climbed by a super-sized scaled expedition vehicle shown in a side view, being red overall with vehicle and window outlines, a door and a camper overhang over the cab being shown in black line, rolling tires being shown all black, windows shown in light grey and a spare tire in dark grey; with a lower horizon being a stylized silhouette in black of the tops of an evergreen forest; with the words written in black lettering SPRINGFIELD across the East face and MISSOURI across the North face; the annulus being light grey and having an inner circular border with the central circle and an outer circular border being red piping; with words ADVENTURE TRUCKS being written in black and all upper-case as well as in italics across the annulus clockwise from 10 o'clock to 2 o'clock with the height-wise orientation of the letters extending from the inner border up to the outer border; and with the words ADVENTURETRUCKS.COM being written in black and all lower-cases across the annulus counterclockwise from 8 o'clock to 4 o'clock with the height-wise orientation of the letters extending from the outer border up to the inner border; a pair of drop pin icons for online maps at the 9 o'clock and 3 o'clock positions which are red overall with black line borders and a light grey central eye.