The mark consists of a first character in Indian Tamil for the sound equivalent to "Aa" followed by "dukala" in English characters, followed by a second Indian Tamil character equivalent to the "m" sound, with a segmented curvilinear line having three parts, the first part coming from the bottom left of the first Indian Tamil character and ending near a bottom and middle of the first Indian Tamil character, the second part coming from the upper left of the first Indian Tamil character while crossing in front of an extended vertical portion of the "d" and an extended vertical portion of the "k", with the third part coming from above the "a" and crossing through an extended vertical portion of the "l" to end at a dot of the second Indian Tamil character, with the letters "d", "k", and "l" each having a triangle pointing downward to depict a cleat at the opposite end of their respective extended portions, and the dot of the second Tamil character resembling a cricket ball.