The mark consists of letters "CLEON NE" in block text, with a stylized anthropomorphic robot representing the lowercase letter "i" between the first and second "N" to spell "CLEONiNE." The robot has a trapezoidal head and ovoid body and arms, and concentric rings beneath the robot and between the robot's head and neck. The lettering has an outline with the inside portions being transparent. There is a partial vertical mirroring of the bottom of each block letter located beneath the letter. The lettering is placed on top of a collection of tiles with siding that, when overlapped, lose individual definition to form a solid background.