The mark consists of There are two versions of the same swan design. Both feature a custom, non-uniform black and white monochromatic pattern in the feathers and body of the long-necked swan, with black featuring most prominently and moments of white space to accent the black pattern. The words "Black Swan Société" are placed below the swan design next to a three-pronged crown, such as you would associate with royalty. On the first version, including the description above, the swan's single visible eye is gold to accent the black and white design on the swan. On the same version, the aforementioned crown placed after "Black Swan Société" under the swan design is also gold to match the visible gold eye. On the other version of the swan design, both the visible eye and the crown are black, rendering this version completely black and white without any additional color accents.