The mark consists of an abstract hat shape featuring dark black, vibrant red, and golden mustard colors. The letters U,C, and M feature most prominently wth a thick dark clack dash beneath them, and three golden mustard dots above the U and C. The mark includes a white background. The U and C conceptually act as the crown of a wide-brim hat/fedora. The three yellow dots represent a crown's fleur-de-lis pattern. The vibrant red M has a dual meaning, it represents the embellishments/feathers you would typically see on a wide-brim hat/fedora and represents the owner's name, Michael. The dark black line represents the hat brim.