Compiling and analyzing statistics for determining audience ratings of television and radio programs, podcasts, digital apps for sports; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing a web site that provides sports league management; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses