The mark consists of a cartoon-style drawing of a "pickle chef" character who is drawn wearing a chef's hat and gloves and with cheerful eyes and a friendly toothy-smile, and is portrayed with hand gestures of giving a "thumbs-up" with one hand, and of giving a "frothy-mug-cheers-type salute" with the other hand. Positioned atop the drawing at its bottom side is the stacked literal word mark of "PICKLE CRAWL" in all capital letters and in a large block lettering format. Individuation of each letter is created by the contrasting shading of the letter's interior against its border, and individuation of each word is created by the contrasting shading of each of the two words against each other, thus creating a type of a 3D effect for the entire design.