Downloadable software and downloadable mobile application software for use in teaching individuals and groups financial literacy; Downloadable software and downloadable mobile application software for financial planning and management; Downloadable software and downloadable mobile application software for facilitating communication among youths, teens, young adults and parents in the fields of financial literacy, financial goal planning, budgeting, investing, and personal and household finance; Downloadable software and downloadable mobile application software for transaction management, bill tracking and management, expense tracking and management and accounting; Downloadable software and downloadable mobile application software for electronic payments and transferring funds to and from others; Downloadable software and downloadable mobile application software for providing financial alerts; Downloadable software and downloadable mobile application software that enables users to capture, upload, download, store, organize, retrieve, and view information and data, all in the fields of personal finance and financial planning and management; Downloadable software and downloadable mobile application software for enabling personal financial advisory, analysis and financial planning and management services; Downloadable software and downloadable mobile application software for comparing and recommending financial products; Downloadable computer games in the field of financial education; Magnetically encoded debit cards and credit cards; magnetically encoded prepaid stored value cards

Educational services, namely, online instruction in the fields of financial literacy, financial goal planning, budgeting, investing, and personal and household finance and distribution of educational materials in connection therewith; Educational services, namely, facilitating communication and collaboration between youths, teens, young adults and parents via educational workshops in the fields of financial literacy education, financial goal planning, budgeting, investing, and personal and household finance; Educational services, namely, providing online games, tutorials, and conducting informal programs using on-line activities and interactive exhibits for youths, teens, young adults and parents in the fields of financial literacy, financial goal planning, budgeting, investing, and personal and household finance; Providing an online computer game in the field of financial literacy education; Entertainment services, namely, providing online electronic game services and online electronic game applications for mobile devices in the field of financial literacy education