Computer software featuring electronic databases comprised of data files in downloadable form or recorded on computer media of a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Electronic databases comprised of data files in downloadable form or recorded on computer media a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis

Data as a service (DaaS), namely, providing access to data stored electronically in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Electronic transmission of data featuring a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels

Data as a service (DaaS) services, namely, non-downloadable software for software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Software as a service (SaaS) services featuring non-downloadable data exchange application programming interface (API) software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Application service provider featuring non-downloadable application programming interface (API) software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Platform as a service (PaaS) services, namely, non-downloadable software for software for accessing and transmitting data, analytics and cross-platform measurement products in the fields of data as a service, software as a service, marketing and advertising, digital media advertising, advertising technology, market research, audience measurement, audience research, audience analysis, media measurement, political research, market surveys, business research, demographics, geographics, consumer behavior, consumer trends, advertising trends, data collection, processing, and analysis; Providing an online database of a full record of consumers' entire media exposure, consumption, and behaviors across all devices, screens, and channels