The mark consists of a rectangular label with the image of a dog's head, neck, collar and paws in the lower left corner of the rectangle, with the dog's paws hanging over a wooden fence which runs along the bottom half of the rectangle, with the left and right side and top of the rectangle having a border with straight lines on the edge of the rectangle and uneven lines designating the border on the interior of the rectangle, with the stylized word LAGUNITAS appearing within the border at the top of the rectangle, with the stylized words BREWING CO. appearing beneath that, and the word IPA in a stylized stencil appearing beneath that in the middle of the rectangle, with the stylized words INDIA PALE ALE appearing beneath IPA, with random dots appearing within and throughout the rectangle.