The mark consists of stylized capital lettering of "The Naples Trust Company" with the "N", the second "T", and the "C" in slightly larger stylized capital lettering with the "The" in smaller stylized capital lettering above the "N" in "Naples' with the "T" slightly larger than the "he" and a sand dollar design consisting of a large lightly shaded circle with four breaks in the outer rim and one break in the lower center below the darker shaded design in the center of the lightly shaded circles consisting of a small circle surrounded by five oblong shapes arranged as a star design between "Naples" and "Trust" with "Company" centered below "Naples", the sand dollar design and "Trust".