The mark consists of the text "I DON'T DO MEAN PEOPLE" in all caps, the word "MEAN" appearing in a stylized script in which the letters of the word appear with random cracks or fissures, with the word "MEAN" appearing centered on a generally rectangular field extending upward from left to right at an angle of about thirty degrees, the generally rectangular field appearing within a central circular field, the central field surrounded by a circular border upon which the words "I DON'T DO" appearing centered at the top of the border, and the word "PEOPLE" appearing centered at the bottom of the border, with a pair of elongated arc designs separating the words at the top of the border from the word at the bottom of the border, the border being surrounded by a narrow outer border.