Provision of an online marketplace for buyers and sellers of downloadable digital still graphics, motion graphics, audio files, interactive experiences, interactive games, interactive contests, and digital representation of rewards, namely coupons, promotions, prizes, tickets to live and digital events, and admission passes authenticated by non-fungible tokens (NFTs); Administration of a customer loyalty program which provides digital and physical rewards to be won or earned by the recipient by purchasing products and performing various real life and digital tasks such as checking into retail locations or posting on social media; Providing incentive award programs for customers through the issuance and processing of loyalty NFTs which display a coupon, promotion, prize, reward, or membership-like access to digital and real world rewards for use of participating businesses; Arranging and conducting incentive reward programs to promote the sale of partners' or clients' products and services