Administering a wine club membership club by means of selecting said goods based on consumer expectations and arranging periodic shipment to club members; Administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of wine, wine accessories, winery services, wine tasting events, and dining events; On-line retail store services featuring wine and wine related accessories; Providing purchase advisory and consulting services to consumers for the purchase of wines and wine collections; Providing recommendations on wines to consumers for commercial purposes; Retail store services featuring wine and wine related accessories