The mark consists of the word "NEVERLAND" appearing in stylized capital letters, with the text becoming brighter as the image is viewed from left to right. The crossbar of the first "E" appearing in the word "NEVERLAND" and the crossbar of the "A" appearing in the word "NEVERLAND" are each replaced by a four-pointed star. The tail of the letter "R" in "NEVERLAND" is elongated and extends beneath the adjacent letter "L". Immediately below the word "NEVERLAND", starting under the "V", the phrase "THE LOST ADVENTURE" appears in smaller capital letters. The tail of the letter "R" bisects the phrase in the space between the end of "LOST" and the beginning of "ADVENTURE". All text appears on a field of black. Thin lines appearing to emanate from behind the "R" in "NEVERLAND" and extend in all directions, creating the appearance of moving through a field of stars in outer space at a high rate of speed.