Personnel and workforce management, including motivation and incentive programs, namely, conducting incentive award programs for motivation of agents via recognition and bonuses of customer service center agents to promote high-quality customer service; contact center and enterprise workforce management services, namely, personnel management services; and operating on-line marketplace featuring applications for management of contact centers, workforce management and speech recognition and analytics; all of the foregoing expressly excluding the creative development of marketing and advertising materials, branding, corporate identity, brand positioning, and product promotion