In-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs; Personal concierge services for others comprising making requested medical, dietary, home maintenance, etc. appointments to meet individual needs; Providing non-medical assisted living services for personal purposes in the nature of scheduling appointments, answering the telephone, checking messages, mail sorting, mail handling, mail receiving and secretarial and clerical services; Providing non-medical personal assistant services for others in the nature of planning, organizing, coordinating, arranging and assisting individuals to perform daily tasks