Software for modifying the appearance and enabling transmission of photographs and videos; software for use in taking and editing photographs and recording and editing videos; software to enable the transmission of photographs and videos to mobile telephones; software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information; computer software for use as an application programming interface (api); software to enable uploading, downloading, accessing, storing, posting, displaying, tagging, distributing, streaming, linking, sharing, transmitting or otherwise providing electronic media, photographic and video content, digital data or information via computer and communication networks; software for streaming audio-visual media content via a global computer network and to mobile and digital electronic devices; computer software which allows users to build and access social network information including address book, friend lists, profiles, preferences and personal data; software for managing contact information in mobile device address books; electronic database in the field of entertainment recorded on computer media; downloadable software for sending digital photos, videos, images, audio-visual content and text to others via a global computer network; downloadable computer software for use in mobile devices, namely, augmented reality software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos; downloadable computer software application which allows users to create avatars, graphic icons, symbols, graphical depictions of people, places and things, fanciful designs, comics and phrases that can be posted, shared and transmitted via multi-media messaging (mms), text messaging (sms), the internet, and other communication networks; downloadable software for the purpose of analyzing the interactions and engagement between users for the purpose of ranking relationships; downloadable software for the purpose of tracking, accessing and sharing the location of users; downloadable software for recording, tracking, accessing and sharing of past and real-time location data for the purpose of sharing a user's location with others; downloadable software granting users early or exclusive access to new and experimental features relating to all of the foregoing

Administration of a program enabling participants to access pre-release, exclusive, and experimental features, software, and games via a mobile application, global computer networks, wireless networks, and electronic communications networks