clothing and apparel

providing a website featuring lifestyle information; providing online journals, namely, blogs in the fields of lifestyle, inspirational topics, business, education, how-tos, the media, fashion and style, street fashion, street wear, street photography, street sports, street dance, food, cooking, bars, restaurants, street food, café culture, nightlife, entertainment, food, culinary arts, dining, entertaining, travel, west coast, city guides, culture, street culture, urban culture, street identity, healthy living and lifestyle, environmentally conscious and green issues, local and national news, politics, fitness services and activities, finance, real estate, automobiles, automobile reviews, motor vehicles, music, music reviews, music news, technology news, video games, video game culture, computer games, computer game culture, virtual reality games, eSports, and eSports culture, home entertainment, books, literature, the arts, performance art, sports, celebrities, pop culture, and cultural activities and exhibitions; providing non-downloadable articles, webcasts, videos, audio, videos, images, newsletters, podcasts, and any other multimedia content in the fields of lifestyle, inspirational topics, business, education, how-tos, the media, fashion and style, street fashion, street wear, street photography, street sports, street dance, food, cooking, bars, restaurants, street food, café culture, nightlife, entertainment, food, culinary arts, dining, entertaining, travel, west coast, city guides, culture, street culture, urban culture, street identity, healthy living and lifestyle, environmentally conscious and green issues, local and national news, politics, fitness services and activities, finance, real estate, automobiles, automobile reviews, motor vehicles, music, music reviews, music news, technology news, video games, video game culture, computer games, computer game culture, virtual reality games, eSports, and eSports culture, home entertainment, books, literature, the arts, performance art, sports, celebrities, pop culture, and cultural activities and exhibitions; providing news, information, commentary, ratings and reviews of in the fields lifestyle, inspirational topics, business, education, how-tos, the media, fashion and style, street fashion, street wear, street photography, street sports, street dance, food, cooking, bars, restaurants, street food, café culture, nightlife, entertainment, food, culinary arts, dining, entertaining, travel, west coast, city guides, culture, street culture, urban culture, street identity, healthy living and lifestyle, environmentally conscious and green issues, local and national news, politics, fitness services and activities, finance, real estate, automobiles, automobile reviews, motor vehicles, music, music reviews, music news, technology news, video games, video game culture, computer games, computer game culture, virtual reality games, eSports, and eSports culture, home entertainment, books, literature, the arts, performance art, sports, celebrities, pop culture, and cultural activities and exhibitions; providing recognition and evaluation services regarding other companies and the products of other companies with a view to the issuance of an endorsement or approval, namely, in connection with evaluating products based on various criteria including without limitation quality, effectiveness, and benefits