The mark consists of the word BEEBUSINEZZZ across the center of the image in a stylized font, with the word BEE in yellow and the word BUSINEZZZ in purple, with the three Z letters arrayed in increasing size, to the top left of which lies a caricature of a bee in top down profile with the body in yellow and black, a stinger in black, wings in white, and the head in black with a black halo directly above, from which five black dots extend in a S-shape pattern from the stinger to the bottom of the last letter Z.