software for setting health goals; software for consumers to monetize personal healthcare data; software for generating personalized recommendations for health and wellness products; software for providing a healthcare marketplace; software for providing cash back rewards; software for use as a direct to consumer application enabling consumers to receive personalized health recommendations from brands and health care providers; software that allows users to connect patients, healthcare providers, and health care brands; software for providing wellness recommendations and healthcare product recommendations; software for analyzing commercial transactions for health and wellness products; software for healthcare companies to target patients online based on health data; software for healthcare companies to pay-per-performance for ad placement versus having to pay-per-impression or per-click; software that aggregates health data and consumer shopping behavior and offers healthcare companies deeper insights into their target audience; software for providers to review home health products for their patients; software for patients to request for reviews on products of interest and for providers to provide unbiased opinions; software for providers to earn additional revenue per patient for completing a service for their patient