The mark consists of in the center of the design is a taco riding a skateboard with arms out and legs spread as if for balance. The taco appears to be wearing gloves on it's hands and tennis shoes on its feet. Behind the taco, and partially covered by, is a city silhouette with a moon rising above it. Above the image and curved it reads "URBAN". Below the image and in a curved it reads "Taqueria". To the right and left of the image are the letters "M" and "X".